Sales is a dynamically changing game. Not all sales advice and helpful quotations are created equal. Much like you’ll be looking to roll the bottom 5% of your poor performers out the door come January, so too should you dispel some common myths standing in your way.
Have you ever heard of “Influencer Marketing”? If you haven’t pay attention over the next 60 seconds because this will change the way that you promote your e-books, especially when you promote your webinars, but the best way for your content marketing strategy to go viral.
Imagine for a moment you were living in Chicago and looking for a family Doctor. You see that there is a Doctor close by accepting new patients and, as luck would have it, so is Dr. Oz. Yes, the Dr. Oz from TV. Who do you go to? The answer is fairly obvious. Most people would choose Dr. Oz.
Do you drag on and on and rarely make a solid point? Do you talk too much and ask too few questions? How do you communicate? Perhaps an unfortunate truth, as much as we preach the fortunes of social selling, you still need to be a brilliant communicator regardless of your profession. This is certainly the case if you are in sales. Don’t forget you need to also be an effective communicator in all channels too. You need to learn how to speak clearly on command, and most importantly these days, you need to be brief.
Whether you like President Obama is your opinion. But like him or not, the man is a social media powerhouse. Companies, sales and marketing professionals can all learn a thing or three from the man with 36,444,352 likes on Facebook (I’m serious, that’s how many people follow Barack Obama on Facebook…and counting). If JFK was the President that dominated and worked television like no other before him, Obama is his equal in the world of social media.