Category: Content Marketing

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Blog Content Marketing Sales Sales 2.0 Social Selling

Blogging for Sales: How To Write (And Monetize Your Content)

Blogging for Sales

Want to know the worst-kept secret in academia? University professors must either “publish or perish.”

It’s called brand building. In academic circles, it’s essential to advance your career and keep your job.

For sales professionals, while not a job requirement, individual brand building is a crucial component of career success.

Much like college professors seeking placements in professional publications, perhaps the easiest route for sales pros to establish themselves as industry thought leaders is through blogging.

The writing process instills feelings of fear and dread in many sales professionals, especially those emotionally scarred by traumatic sentence diagram experiences when younger. (OK, maybe that’s just me.)

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Blog Content Marketing Sales 2.0 Sales Advice Sales Enablement Sales Process Social Selling

“Stop Thinking” And 4 Other Actionable Tips To Marry Sales With Marketing

Sales With Marketing

There’s no question that closing the gap between sales and marketing translates into real numbers on the bottom line. Aberdeen Research concluded that the companies that are best-in-class in merging sales and marketing have been able to post a 20 percent growth in revenue, while those that have fallen behind have seen a 4 percent decline.

Sales reps have traditionally been taught that their only priority is reaching their set quota. However they can get it, for the penalty of failure is high. Marketing, for decades, has been taught to stick to strategy, branding tactics and overseeing the creative direction of the company. The two of them have rarely worked together.

If your organization is struggling to bring these traditionally separate players into alignment, here are five relatively easy adjustments that can be put into practice today to begin making a measurable improvement.

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Blog Content Marketing LinkedIn Social Selling

Dressed For Success: How To Optimize Your Content For LinkedIn’s Publishing Tool

LinkedIn's Publishing Tool

At this point you already know that great content gives you the power to engage people and create meaningful connections with potential prospects. You also know that LinkedIn has launched its own publishing tool to create long-form posts and attract users within your industry.

But how do you ensure that your LinkedIn content resonates with specific buyers? Which topics work better? Is there a specific writing style you should employ? The following tips will help you optimize your content for the world’s largest professional network.

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Blog Content Marketing Infographics Sales Sales Metrics

The ROI of Social Selling [Infographic]

Project Analysis

Social Media has become a key digital strategy for a vast majority of sales and marketing teams (70%+). But how are companies measuring the impact of Social Selling? Do they even see value in tracking those channels? For those who do gather Social Selling data, what results are they reporting so far? Is Social Selling driving actual revenue?

The following infographic reveals that although social tactics are indeed having a positive effect on the bottom line of North American businesses, most of them still struggle to measure the ROI of those efforts.

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Blog Content Marketing Sales Sales 2.0 Sales Advice

Attention CMOs – 4 Ways To Organize Your Content Library For Sales [Video]

Organize Your Content

There’s no denying that content marketing has become a key tactic for marketing teams. With so many assets being created on a consistent basis, CMOs need to make sure that their content is easy to access and leverage by sales teams! Below is an ESSENTIAL list for the success of any Social Selling program. Here are 4 simple categories of tools to consider when creating a content library for sales:

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Blog Content Marketing Sales 2.0 Sales Advice Social Selling

4 Expert Tips That Will Make You A Better Social Seller

Expert Tips

To stay ahead in today’s competitive market, you have to be creative. We’ve found that virtual events, which assemble a group of industry experts to share wisdom and best practices on certain topics, are highly effective and a lot of fun.

We thought it would be useful to share some of the best sales tips from the last Sales Acceleration Technology Summit, which featured notable sales leaders such as Art Sobczak, Neal Murphy, Ken Krogue, and Jamie Shanks.

Here are some tips from their presentations:

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Blog Content Marketing Social Selling

11 Social Selling Resources You Should Be Checking Regularly

Build your modern sales expertise by following these social selling influencers and experts.

Here at Sales for Life, we live and breath Social Selling. As a cornerstone of our engagement strategy we are constantly creating new content on topics around Social Selling and Content Marketing.

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Blog Content Marketing

The Art of Brevity for Sales & Marketing Professionals

No Excuses

“Sometimes it flies, sometimes it crawls, but it always passes inexorably.” – Michael D. Lemonick on Time

The Importance of Brevity

Time is perhaps the world’s most valued commodity and it is for precisely this reason that brevity is one of the most important skills for us to master in sales and marketing. We are constantly seeking the attention of important individuals within the organizations that we wish to win as clients. While doing so, the rudimentary correlation between time and importance that we as professionals must appreciate is that as someone’s importance increases, their availability to listen to our pitch naturally decreases. Therefore, in order to respect the time constraints of our prospects, it is our responsibility to learn the art of brevity.

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Blog Content Marketing

7 Resources for Using Twitter

Twitter Logo

Does your company use Twitter? If not, here are some reasons why they should be.

Twitter is one of, if not THE best social media platform for spreading your ideas worldwide, quickly and effectively. In 140 characters you have the ability to share your company’s blog posts, white papers, an interesting article you found online or an accomplishment – among other things. It has proven itself to be a useful tool in the business world and is something worth utilizing.

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Blog Content Marketing Social Selling Social Selling in 60 Seconds

Is Sharing Content a WASTE of Time? (Video)

Is Sharing Content a WASTE of Time

It’s troubling to hear when senior sales executives think sharing content is a waste of time.

Is it though?

Are Sales Conversations a Waste of Time?

If you’re a sales superstar that has absolutely no trouble in striking up new sales conversations, then please don’t read any further. Sorry to have wasted 30 seconds of your life.

However, if you’re a sales professional who wants or needs to have more sales conversations on an ongoing basis, then please read on. Sharing content, my friends, is NOT a waste of time. In fact, in today’s day and age, it’s a downright necessity! Don’t believe anyone that tells you otherwise. They simply don’t understand or don’t have your best interest at heart.

Watch this video to learn more.

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