Category: Content Marketing

Sharing, comments, and social media conversations are the three biggest indications that your prospects are really engaged with the content you are publishing. If your content is dropping into a deep well of silence, it’s time to take a hard look at what you’re doing. Great content builds your online reputation and expands your network. It enables conversations with potential clients and ultimately drives revenue. Bad content can have the opposite effect.

Here are some of the most common mistakes that sales reps make in creating content. It may be that one or more of these reasons are deterring prospects from sharing and preventing you from capturing more new leads.

So often in sales we end up sharing content with our buyers that they simply don’t find relevant or valuable. This is because to really connect with our buyers, we first need to take a walk in their shoes. If our buyer has not even fully understood that they have a problem yet (early stage) but we are sharing client testimonials with them (late stage) they’re likely not to care. They don’t care due to the fundamental disconnect that exists between the buying stage that they’re at and the selling stage that our content speaks to. The following is a guide to understand the buyer’s funnel and which content is relevant at each stage. Read on!

Your job as a sales rep in the age of social selling begins with publishing great content. Customers want to buy from reputable businesses that provide value right from the very first contact, making content for sales reps an important part of your sales strategy. To help you maintain a sharp edge on your inspiration, we’ve put together five tips on how to generate sticky, attention-getting content.

As a sales rep or sales manager, you know that finding relevant content is essential to enable your Social Selling process. Without it, your activity as a sales reps is limited to pitches and conversations with little to no value. Unfortunately, finding relevant content to share every day takes time, and when you do find it, it’s often difficult to get it organized. That’s where content curation comes in. These are a few concepts and tips to ensure that your content cupboard is never empty and that you stay available as a valuable resource to your buyers.