It’s no secret that for sales professionals to be productive, they must be viewed as credible, knowledgable and domain experts. This is why 74% of buyers choose the sales rep that was first to add value and insight. But how do sales professionals become more productive and build more pipeline? Well, content plays a significant role yet many companies see this as a challenge.
Check out the infographic below by Forbes Insight and Brainshark where they surveyed 216 executives to learn more about what leading companies do to address their sales productivity problems including content.
When you hear the term “content”, we immediately relate it to marketing. But the reality is that content is the currency of the modern buyer. It affects they way buyers learn and convert at every stage of the buyer’s funnel. In fact, according to 
The facts don’t lie: companies with great alignment between Marketing and Sales deliver better results. According to Aberdeen, 99% of their sales teams reach their quota vs. 46% for laggard companies; and these businesses ultimately see an average 13.1% increase in year-over-year revenue vs. a 0.5% decline for laggard companies. 
At Sales for Life, we’ve visited over 300 organizations around the world. And when it comes to content, they always want to know the answer to the same two fundamental questions: 
If your sales organization is like many, you’re still using traditional sales techniques like cold calling. It’s time to evolve with the changing world. Your organization may be aware of Social Selling and its importance, but how do you ensure everyone is onboard?
