What’s the exact impact that Social Selling on a sales rep’s pipeline and quota? How well does Social Selling compare to traditional sales tactics like cold calling and email? What are sales reps currently missing out on by not using Social Selling?
Your leads come a long way before they turn into customers. During their journey, data is collected by various tools, enriched over time through browsing activity, form fills, email interactions, and more.
Life for salespeople can be a roller coaster sometimes. Here are 20 GIFs that showcase the wide range of emotions that modern sales reps can face on any given day:
Lead generation is the main goal of many content marketing strategies. Aside from providing content to make your audience convert into leads, it’s also imperative to have strategies in place for capturing and nurturing leads.
In March of this year, Jorge Ober contacted me to see if I’d be interested in learning more about his story. He told me how he’s been an avid reader of our blogs and eBooks and how it’s helped him professionally. Naturally, I was more than curious to learn about his story.
Check out this video to see why. Jorge is CRUSHING it with Social Selling.
It’s rare but, according to Murphy’s Law, it can happen. In a cruel twist of fate, your blog post was ruined by a bad headline.
Building a Social Selling routine shouldn’t be complicated. We’ve crowdsourced over 50,000 sales professionals all over the world on their best practices. This visual describes a proven Social Selling routine to help you impact every stage of the buyer’s journey: from lead generation to prospecting and closing more deals.
There are dozens and dozens of different ways to share your content online, but sometimes, you want to reach beyond your own network. If you want to take advantage of the vast audiences that already exist online, consider going after top influencers in your industry who can share your content with their networks—extending your reach while also improving your reputation.
PeopleLinx is dead right when they report that 60% of companies are stuck with sales reps performing just “Random Acts Of Social”, as opposed to consistent Social Selling efforts that drive long-term results. The report also reveals that among those sales reps, there was no coordination of messaging, best practices – it’s every man/woman on their own.
By now, sales and marketing execs should be somewhat familiar with the term predictive lead scoring (PSL). Put simply, PSL shops take your existing CRM or marketing automation data, enrich it with a bunch of external data signals to form your ideal customer profile, then use this profile to rank your existing leads from best to worst.