Month: May 2015

Your leads come a long way before they turn into customers. During their journey, data is collected by various tools, enriched over time through browsing activity, form fills, email interactions, and more.

Lead generation is the main goal of many content marketing strategies. Aside from providing content to make your audience convert into leads, it’s also imperative to have strategies in place for capturing and nurturing leads.

It’s rare but, according to Murphy’s Law, it can happen. In a cruel twist of fate, your blog post was ruined by a bad headline.

There are dozens and dozens of different ways to share your content online, but sometimes, you want to reach beyond your own network. If you want to take advantage of the vast audiences that already exist online, consider going after top influencers in your industry who can share your content with their networks—extending your reach while also improving your reputation.

By now, sales and marketing execs should be somewhat familiar with the term predictive lead scoring (PSL). Put simply, PSL shops take your existing CRM or marketing automation data, enrich it with a bunch of external data signals to form your ideal customer profile, then use this profile to rank your existing leads from best to worst.