“Changing the way you do business to create opportunity can be hard within an organization” says Mario Martinez Jr. Mario is a Regional Vice President of Sales at PGi, a leading global software and communications provider.
He is right. Social Selling today is beginning to make an impact on the way buyers can be approached and how B2B sellers can be invited into solutions-based conversations.
If you’re like most business owners, you created your blog to expand the influence of your brand and build an audience. And that’s smart, as it turns out that 41.67% of people measure the social influence of a blog by the number of social media shares it gets.
At this point, you already know that LinkedIn is a social platform for professionals as well as a great tool for connecting with targeted buyers and potential prospects. You also know some of LinkedIn’s greatest features. But have you unlocked its full potential?
As a sales professional, you probably already belong to dozens of LinkedIn groups. They’re a great way to engage with other professionals, generate leads, and keep on top of industry trends. But if you belong to many groups like I do (I’m currently a member of 50 LinkedIn groups!), monitoring engagement can be a huge challenge. It’s just impossible to monitor all of that group activity—and that can mean missed opportunities and lost business. Fortunately, I’ve recently come across a great tool that can help monitor LinkedIn group engagement so you can stay on top of all of your groups.
How many times have you or your team completed sales training without knowing its real outcome? You’ve asked yourself, “Will I be able to turn all this content into actionable tactics? Will it help drive more sales or will this just be another learn-and-forget experience?”
Copywriting for SEO, SEO copywriting… how has it changed in light of Google’s algorithm updates? What are the best practices? Should this even be a focus for modern marketers?