Sharing content and engaging with potential clients on Twitter (the world’s second largest social network) has become a must for sales professionals. But many sales reps aren’t using Twitter correctly, which means lost conversations and opportunities. If you truly want to grow your client base and maximize your success, avoid these common Twitter mistakes that will negatively affect your both your network—and your bottom line.
What a year it has been, It’s hard to believe that it’s actually been a little over a year since I joined Sales for Life and started my journey to Social Selling success. In case you missed it, I’ve documented my past successes as a social seller at the ![So What? Who Cares? It's About Your Buyers, Not You [Video]](https://cdn2.hubspot.net/hubfs/475314/assets/featured-image-imports/so-what-who-cares-its-about-your-buyers-not-you.jpg "SO WHAT? WHO CARES? IT’S ABOUT YOUR BUYERS, NOT YOU [VIDEO]")
How are you challenging yourself to learn about your buyer’s needs – are you asking yourself, “so what, who cares?” before every market interaction? You decide to learn, act, or do nothing. Don’t accept your company’s self-serving agendas as good enough – we must do better, the market demands it and for good reason. 
Companies are at an all-time low with CRM adoption. Their sales teams rarely use the “software stack” they’ve been given, yet they pile on more sales tools to solve complex issues. You’re telling me that it’s better to apply a sales tool to a sales rep (like giving them a calculator) than to teach them to think through the equation (head math)? If so, my old Finance 200 professor would freak out right now. 
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
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