Category: Success Stories

Is it possible to use social selling to differentiate yourself, even in highly competitive fields?

The staffing and recruitment space is one of the most cut-throat and competitive industries. Because the barriers of entry are so low, established brands are getting sniped daily. I should know, I have friends in the industry who seem to be working harder now than when they first started their career.

In a market as tough as this, what can you do to stand out?

Does social selling actually work? Here are 8 people who are achieving unbelievable sales results with social selling.

Social selling can be challenging, even for the most seasoned sales professionals. However, with hard work, a desire to learn and some training, any sales person can benefit from the fruits of their social selling efforts. Here are examples of sales professionals who have embraced the idea of social selling.

Keith Weightman, an account executive at Bullhorn, combines social selling with traditional selling to get 150% of his sales target.

I want you to check out the video below. I recently sat down with Keith Weightman who is an Account Executive at Bullhorn. If you don’t know Bullhorn, believe me when I say that your recruiter certainly does. They’re the market leader in recruiting software solutions.

Our friend Keith doesn’t call himself an Account Executive. Why should he? He is so value-driven and motivated that clients turn to him to help them accelerate their growth. The way he’s able to deliver this is by adding social selling into his daily routine.

Social selling isn’t just for B2B sales professionals selling technology solutions. Find out how this culinary events company uses social selling to land a huge corporate account.

If you follow this blog, we’ve primarily focused on how corporate sales professionals in the B2B world are using social media to find leads and close more business.

I had some peers in the industry contact me and ask if social selling was just for B2B sales professionals selling technology or software. The short answer: it’s not. Anyone in sales can use social media to find potential buyers online and strike up conversations. You don’t need to be in any particular industry.

Who says that social selling is only for SMB and enterprise organizations?

They must be sorely mistaken because Chris Poole of Spot Check Services is proving that urban legend wrong!

Chris handles a vast territory for his company: the entire Eastern Canada region. He knows that his buyers aren’t just waiting by the telephones waiting for vendors to call them. In fact, it’s quite the opposite. Chris figured out quickly that buyers are heading online and to social media to discover and research.

Watch the video where Chris describes using creative searching to find opportunities where none existed before. Not only is he having conversations online, he’s converting these into real sales opportunities for his pipeline.