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SiriusDecisions research reveals that 65% of all content B2B organizations create has magic powers: the ability to disappear into thin air! That’s to say that after all of the work put into creating said content, the biggest group of distributors – employees and mainly sales – don’t share it. Doesn’t this concern you? It’s estimated that in enterprise orgs up to $18 million is wasted each year because of this.
Today’s sales teams have evolved. No longer are sophisticated sales pros taught to pressure buyers or use questionable selling tactics — instead they’ve adopted a more buyer-centric approach. A great change for the sales profession, but the evolution of the sales landscape is ongoing.
I wrote 12 Hacks To Increase Your LinkedIn SSI Score back in March, and got a mixed bag of responses and feedback. Some were positive, and others were rebuttals in strong opposition of the whole concept on the SSI as a sales metric.
No one wants a greasy, sleazy salesperson on their payroll.
In this article, we’ll take a look at the research behind what makes certain personality traits more preferable in the workplace, particularly on your sales team. We have identified five traits that you should look for while interviewing candidates, helping you assess and identify strong salespeople during the hiring process.
How do the three sales drivers below fit into the three stages of the traditional sales process: the top of the funnel, middle of the funnel, and bottom of the funnel? In this blog, I’ll break down these major stages of the sales process and demonstrate where the three major pillars of social selling fit in.