If your sales and marketing teams are living in different rooms of the same house, it’s time for a redesign. It’s 2016, after all, and open concepts are all the buzz.
While this is a question that was asked in the past by sales and marketing leaders, it’s now a hot topic when it comes to social selling implementation.
At Sales for Life, we field thousands of discovery calls every year about social selling. And you might be surprised to learn that the most common question we get asked is NOT, “Can we measure social selling?”
Attention sales and marketing professionals: are you ready to have your job taken over by robots?
According to a recent report by Forrester, 67% of companies need marketing to support social selling activities with content. No longer do teams work in silos; instead, successful social selling programs require sales and marketing to constantly exchange resources, expectations and expertise.
We all know coffee can make us more productive, but we also know too much caffeine can affect us negatively. No coffee before 10 am and not exceeding 200 mg’s a day are some things you might not know about caffeine consumption best practises.
No one can doubt that today’s technology has changed the buyer-seller dynamic. Some would even say that selling is getting harder because of it. Traditional sales tactics are not as effective today as they once were, even though they are taught with a few modern-day modifications.
When sales pros start their social selling routine, Instagram probably isn’t the first tool that comes to mind. But for a platform that boasts over 400 million users and 80 million posts per day, Instagram has established itself as a worthy place for brands — and individuals — to engage with their audience, widen their reach and prospect customers.
Chief sales officers have a ton of decisions to make: How can I organize my resources to best hit my quota? How do I hire and train the best people? How do I work effectively with my coworkers in marketing, finance and product so I can hit my quota?