When it comes to early engagement in the buying journey, social media has become increasingly relevant as a way to reach B2B buyers. The stats say it all: 79% of sales people who use social media outsell their peers, and 72% of B2B buyers used social media to research their purchase decision.
Here at Sales for Life, we talk a lot about social selling. It’s at the core of our business, processes and philosophy. That being said, we recognize there’s a lot of noise about terms around the and what they actually mean. Though we’ve internalized these terms and their meanings, we understand you may still need some clarification.
Dear Sales, Marketing & Enablement Leadership,
When it comes to social selling, we’re not doing a good job and we’re not moving fast enough.
It’s often said that what you can’t measure, you can’t manage and govern. It couldn’t be more true for social selling programs.
LinkedIn recently announced new features on the Premium Insights tab for LinkedIn Company profiles. The features provide a wealth of new data, useful for targeting clients and companies that have a high percentage of sales professionals.
When developing a social selling pilot program, age is one of the primary ways sales enablement and sales operations leaders decide who they think is most likely to succeed or not at social selling. Age is a major factor because many organizations will launch social selling pilots with the inside sales or lead generation teams, which are typically made up of millennials. However, only choosing millennials for your pilot program means you’re missing a huge opportunity.
Marketing, I know things have been difficult between us lately, but I need to bare my soul unto you: the leads you have been passing off to the sales team, are for lack of a better word, complete crap.
Sales leaders: you already know how important learning is. But did you know that learning can also provide early-warning signs for recruiting and onboarding great talent, and figuring out which sales pros are most likely to succeed in your organization?
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
