Did you know that the average B2B company is at risk of losing nearly three-quarters of their current customers in the next four years?
A massive Gallup research study of over 108,000 respondents worldwide found that only 29 percent of B2B customers are entirely engaged, while the remaining 71 percent are potentially ready to switch their loyalty to competitors. How can you stem this discouraging tide?
Below is an overview of truths uncovered, together with the best practices that can keep your company on the right side of these numbers:
Over the last couple of years, I’ve attended nearly 100 sales kick-offs and quarterly business reviews. And at each one of these events, I’m always amazed at how much companies focus on the status quo. Every time, they focus these three- to four-day events on product-based information. They look at new tools and products they’re launching. They go through the features, advantages, and benefits, talk tracks, and call sheets for these new products. But where is the skills-based training? 
“Brace yourself. This will upset a lot of people.”
