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Happy Proofreading Day! 6 Cards to Share With Your Favorite Editor

 

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Blog eBook Sales and Marketing Social Selling

The Insights Committee: How To Align Sales And Marketing With Content

Sales Marketing Insights Committee

Sales and marketing alignment is necessary for organizations to achieve Social Selling success. But it’s not going to happen overnight. However, it’s important to get the ball rolling, and start taking actions towards that goal. But where do you start? Here are some tactical things that you can do as the business to start driving towards sales and marketing alignment.

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How the Resource Center Experience Makes (or Breaks) Content Marketing

 

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Blog Social Selling

Social Selling In 2016: The Year of Massive Adoption

Social Selling Massive Adoption2016 is the year of Social Selling adoption. And if your organization hasn’t adopted it yet, now is the time! Social Selling is critical for organizations. Take a look at this infographic that we created in combination with working with a few of our business partners. We interviewed 300 sales professionals, and found that:

  • 61% of organizations that are engaged in social selling are reporting a positive impact.
  • 72% of sales professionals feel that they are not proficient with Social Selling.
  • 75% of companies report an increase in their sales team using Social Selling in the next six months but they don’t have a roadmap.
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Webinar Roundup: March 2016 MARCH 4, 2016 KATIE SOAVE

 

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Webinar Roundup: March 2016

 

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Blog Sales 2.0 Sales Advice Social Selling

Cold Calling Alone Comes at a Price

Cold Calling PriceIt’s 2016 and there’s one thing that won’t change this year: with technology comes disruption.

While this statement doesn’t come as a shocking surprise, it does however spark intense debate amongst hard core traditionalists within the sales industry.

It’s happened in the music industry with Napster and Apple, Uber in transportation, AirBnB with accommodation and hospitality, and the list goes on. 

It’s now happening in the world of sales. LinkedIn, literally, dominates the scale at which salespeople can operate today. Twitter opens doors to vast amounts of engagement. This is true if your buyers are online. If they’re not, do you think this will always be the case?

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4 Board Games Every Marketer Should Play

 

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Blog Sales 2.0 Sales Advice

How To Leave Effective Voicemails Using Social Selling


How To Leave Effective Voicemails using Social SellingVoicemail: you either love it or hate it. But there’s no mistaking that sales professionals are still relying heavily on the phone to make connections, create new relationships, and keep in touch with potential buyers throughout the sales process. And in making all your calls, you’re likely leaving many voicemails. In fact, you may be taught that leaving a voicemail is an industry best practice—that if you don’t leave a voicemail, it’s as if the call never existed.

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Blog Sales Metrics Social Selling Training

7 Reasons Why Your Social Selling Program Is Bound To Fail


The incorporation of social selling into any organization’s culture can be challenging. While enablement, marketing and sales leaders inherently realize this, sometimes what we don’t truly know can hurt us in the long run.

While social selling may feel similar to launching other corporate initiatives, beyond this launch phase you will find unique challenges that you may not have prepared for.