Sales and marketing alignment is necessary for organizations to achieve Social Selling success. But it’s not going to happen overnight. However, it’s important to get the ball rolling, and start taking actions towards that goal. But where do you start? Here are some tactical things that you can do as the business to start driving towards sales and marketing alignment.
2016 is the year of Social Selling adoption. And if your organization hasn’t adopted it yet, now is the time! Social Selling is critical for organizations. Take a look at this infographic that we created in combination with working with a few of our business partners. We interviewed 300 sales professionals, and found that:
It’s 2016 and there’s one thing that won’t change this year: with technology comes disruption.
While this statement doesn’t come as a shocking surprise, it does however spark intense debate amongst hard core traditionalists within the sales industry.
It’s happened in the music industry with Napster and Apple, Uber in transportation, AirBnB with accommodation and hospitality, and the list goes on.
It’s now happening in the world of sales. LinkedIn, literally, dominates the scale at which salespeople can operate today. Twitter opens doors to vast amounts of engagement. This is true if your buyers are online. If they’re not, do you think this will always be the case?
Voicemail: you either love it or hate it. But there’s no mistaking that sales professionals are still relying heavily on the phone to make connections, create new relationships, and keep in touch with potential buyers throughout the sales process. And in making all your calls, you’re likely leaving many voicemails. In fact, you may be taught that leaving a voicemail is an industry best practice—that if you don’t leave a voicemail, it’s as if the call never existed.
The incorporation of social selling into any organization’s culture can be challenging. While enablement, marketing and sales leaders inherently realize this, sometimes what we don’t truly know can hurt us in the long run.
While social selling may feel similar to launching other corporate initiatives, beyond this launch phase you will find unique challenges that you may not have prepared for.