Listening to podcasts is a terrific way to nudge your mind out of its accustomed habits and whet your creative edge with some fresh ideas. Numerous thoughtful sales and marketing innovators share their very best insights in short, easily absorbed bites that you can listen to while you’re driving to your next meeting. Here’s our choice for the ten best sales and marketing podcasts out there:
According to research conducted by Forrester, over 1 million B2B salespeople in the US will be obsolete by 2020. In addition to this, only one of the four salesperson archetypes will survive the digital shift that we are experiancing.
Are you a B2B commercial leader interested in how world-class companies engage with the modern buyer and grow revenue today?
How is your organization driving revenue in the digital world?
Your customers are changing. They’re digitally driven, socially connected & mobile empowered, as the queen of Social Selling Jill Rowley says. The customer is at the center of everything. And for your organization to survive in the ever-changing B2B landscape, you’ll need to equipyour sales and marketing teams with the right strategies to help your customers.
Getting a social selling program started is turning out to be a tough sell for many “change agents” within companies. While size and vertical of the company doesn’t seem to be a factor, maturity of their market certainly does. We know this after speaking with, literally, thousands of people across the world.
“Why isn’t it working?” That’s a question you often hear in training, especially when someone is starting to test the limits of a new skill that he or she just learned. Social selling is no exception. This new approach to dealing with buyers takes time, practice and repeated course corrections. Similar to their teams, sales leaders should lead by example and adopt the same prescriptive routine that their team is supposed to follow.
The following are some of the most common mistakes that sales leaders make on LinkedIn, along with some ideas on how to turn them around. Do the opposite and you’ll see significant gains in your results for connections, leads and long-term revenue. Make sure that you share this list with your direct reports as well because there’s a good chance that they are encountering the same roadblocks.
Forrester reported that one-third of B2B marketers acknowledge that their biggest problem is figuring out how to serve up the appropriate content to specific buyers when the time is right. The funnel metaphor just doesn’t hold up in this new reality.
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
