#S4LSocial Blog Sales Advice Social Selling

#S4LSocial: And Here’s the Pitch…

Social Selling With Twitter

You’re invited to throw out the ceremonial first pitch at a Major League Baseball game. How do you prepare for the moment when a crowded stadium is watching you?

Some people, even those with prior baseball experience, will crumble under the pressure.

What should be a routine act – throwing a baseball 60 feet – morphs into an embarrassing situation where the ball sails over the catcher, or worse yet, falls woefully short and rolls meekly towards home plate.

Others rise to the challenge and deliver the pitch right over the plate, like they’ve been playing the game their whole lives – even if they haven’t.

The difference? Preparation and practice.

Blog Sales

Sales Reps, Channel Your Inner-Student and Learn More About Selling

Selling Quotes

Are you a new sales professional? How are you investing in yourself and starting your 10,000 hours?

LinkedIn Pulse, Audible and Feedly to continue learning as a sales professional?



Blog Social Selling

1 Simple Step to Help Sell Social Selling to Management

Are you trying to sell Social Selling to your manager or CEO?

While there is empirical evidence of Social Selling success all over the Internet, do you have doubters internally?

Blog Sales Advice Social Selling Social Selling in 60 Seconds

Fighting with 2 Hands Tied Behind Your Back! (Video)

Social Media Nurturing Social Selling

If someone offered you a huge sum of money to get into a boxing ring with two hands tied behind your back, hopping on one foot and having a blind fold on, would you? You’d never get into a ring with a world class fighter without being fully prepared. Why? Because you value your well-being too much (as you should).

So why do you take chances with your career? This really isn’t a plug just for social selling. It’s a plug for making yourself a more balanced, aware and educated sales professional.

Blog Social Selling in 60 Seconds

Attention CMO’s – Here’s Why Your Sales Reps AREN’T Sharing Your Content!

Not Sharing Content

Do you know why 75% of your sales reps aren’t sharing your content??? I’ll bet that if you really drilled down to the problem, it’s that your content is too product-centric and too boring.

Here is a quick video to help you think through designing Top of the Sales Funnel “problem” or “doomsday” content that actually works!

Blog Social Selling in 60 Seconds

How Grow Plumbing is Bringing Social Selling to the B2C World

Grow Plumbing

I want you to check out Grow Plumbing by Gregg Thomas Towsley, who’s changing the Social game in the Plumbing industry. Yes, I’ll bet you didn’t expect to see Social Selling with plumbers…
This is a prime example of how Social Selling is expanding it’s reach beyond the usual industries like Software, Telecom and IT Services.

Blog Uncategorized


Blog LinkedIn Social Selling

How to Keyword Optimize Your LinkedIn Summary Section

LinkedIn Connections

For several years now we have been teaching our students at Sales for Life to use their LinkedIn profile as a digital business card rather than a resume repository. As part of this training we teach our students the importance of keyword mentions on their profile for being found in search results by their prospects.

Essentially, if your summary section is filled with information about your professional experience and achievements in sales & marketing you are going to be found for the wrong keywords. If, however, your summary section is riddled with content rich keywords specific to your product/service that your buyers will use to find information during their buying journey then they are much more likely to find you and reach out.

Blog Social Selling

Make Some Room: Social Selling is Here to Stay

Social Selling

This post is not about the fact that people are slow to adopt social media in the sales process. It’s more about the correct mindset that’s needed when the decision to go social happens.

Let’s not kid around and let’s face the facts. As much as a new strategy has to fit around your company culture, you’ll also need to change some of the things you do to realize that you have to accept the new cultural realities of going social.

Management and leadership need to internalize this for the proper internalization of social selling into any sales culture.

Blog Social Selling Success Stories

LinkedIn Is YOUR Digital Business Card (Video)


How are you using LinkedIn today?

Are you only connecting with people you know really well? Sure, that’s a good strategy. But do you hand out business cards to people you ONLY know really well, also? Of course not!

So why is it that some people are using LinkedIn like a closed-off rolodex? This is completely counter-intuitive to the real spirit of what the world’s largest professional network is about. The exchange of ideas and collaboration are the real tenets of any social media platform.

And LinkedIn is no different. Think about the awesome ability to have your words and ideas reach places they’ve never gone before. Imagine my friends… just think and imagine.

Watch this quick video to learn more.