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Context Matters with Social Selling (Video)

Context Matters with Social Selling

Everything we do as sales professionals is about context. There has to be a right place and a right time for everything. Do you agree with this?

I don’t think it helps when we present concepts and ideas to people when they’re not ready. Sure, we can communicate with them, but ideal the interaction should be in a way that’s meaningful and adds value to their life.

Pitching is one thing and adding value is another. Shifting a buyer’s priorities is brutally difficult. When is the last time someone just agreed with everything you said? These blue bird deals happen only so often. Beyond that, it’s our job to help shape and shift the buyer’s mindset.

So, why not be contextual and relevant in the way we do it?

Blog Social Selling Social Selling in 60 Seconds

BYOS: Bring Your Own Self (Video)

Bring Your Own Self

It’s interesting to see how we all crave the comfort of social groups. However, in that quest for comfort, are you willing to let go and shed your own personality?

I’m back from my interview with Sander Biehn about his new book, The 30 Year Paycheck, I started to realize the ultimate truth about most sales people. It has nothing to do with numbers, quota, training, experience, and so on.

It has to do with personality. Are you as a sales person comfortable in your own skin? I believe everything stems from this. If you’re not, it will always show in your work.

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Promoting Your White Paper

Blog Social Selling Social Selling in 60 Seconds

Branding: Your New Extra-Curricular Activity (Video)


Cultivating relationships with colleagues is important, but don’t forget about investing in personal branding and buyer relationships.

All hail the Happy Hour!

We’ve all worked for companies where we invest a lot of time in building and nurturing relationships with colleagues, peers, managers, executives and the like. A lot of these extra-curricular activities take place outside of work hours.

If you’re a B2B sales professional, you might be involved in going out for dinners, happy hours, joining sports teams, and so on. While this is a great way to spend time, we forget that we can also invest time in buyer relationships.

#S4LSocial Blog

#S4LSocial: Are You Content With Your Content?

Social Selling With TwitterWhy does sales need content marketing, and how do you determine if your content/messaging is working for you?

At Sales for Life, we constantly teach sales professionals about providing value to potential prospects and buyers during all stages of their buying journey.