Month: July 2014

#S4LSocial: Be the Buyer

In every transaction, there is a buyer and a seller. Who would you rather be?

There is a quantum shift in the way buyers and sellers communicate.

Gone are the days of information asymmetry, outdated sales transactions where one party (usually the salesperson) has more or better information than the other (i.e., the buyer).

Today’s buyer is better informed and better educated about your product or solution before s/he contacts you, the sales professional.

Statistics show that the buyer’s journey can be as much as 90 percent completed before s/he ever thinks about interacting with a sales person.

And for sales professionals, who crave complete control of the buying process, this is a frightening concept.

Blog Content Marketing

The Art of Brevity for Sales & Marketing Professionals

Post author By Jamie Shanks
Post date July 11, 2014
No Comments on The Art of Brevity for Sales & Marketing Professionals

“Sometimes it flies, sometimes it crawls, but it always passes inexorably.” – Michael D. Lemonick on Time

The Importance of Brevity

Time is perhaps the world’s most valued commodity and it is for precisely this reason that brevity is one of the most important skills for us to master in sales and marketing. We are constantly seeking the attention of important individuals within the organizations that we wish to win as clients. While doing so, the rudimentary correlation between time and importance that we as professionals must appreciate is that as someone’s importance increases, their availability to listen to our pitch naturally decreases. Therefore, in order to respect the time constraints of our prospects, it is our responsibility to learn the art of brevity.

Blog Content Marketing

7 Resources for Using Twitter

Post author By Jamie Shanks
Post date July 10, 2014
No Comments on 7 Resources for Using Twitter

Does your company use Twitter? If not, here are some reasons why they should be.

Twitter is one of, if not THE best social media platform for spreading your ideas worldwide, quickly and effectively. In 140 characters you have the ability to share your company’s blog posts, white papers, an interesting article you found online or an accomplishment – among other things. It has proven itself to be a useful tool in the business world and is something worth utilizing.

#S4LSocial Blog

#S4LSocial: Are You a Brandito?

Post author By Jamie Shanks
Post date July 9, 2014
No Comments on #S4LSocial: Are You a Brandito?

Confidence is a personality trait all successful sales professionals inherently possess. But, what happens when confidence morphs into entitlement and narcissism?

At Sales for Life, we teach the importance of building your personal brand as an integral component of our 12 step social selling routine.

Over time, your audience will look to you for opinions, information, and answers to their complex business challenges.

That’s powerful.

However, as LinkedIn networks grow, Twitter followers accumulate, and Klout scores increase, sales professionals are tempted to become a Brandito.

A Brandito is not a social seller. A Brandito is consumed with building his/her personal brand at the expense of all others, including the buyer.

Blog Success Stories

Social Selling Success Story: Using Social Media In The Recruitment Industry

Post author By Jamie Shanks
Post date July 5, 2014
No Comments on Social Selling Success Story: Using Social Media In The Recruitment Industry

Is it possible to use social selling to differentiate yourself, even in highly competitive fields?

The staffing and recruitment space is one of the most cut-throat and competitive industries. Because the barriers of entry are so low, established brands are getting sniped daily. I should know, I have friends in the industry who seem to be working harder now than when they first started their career.

In a market as tough as this, what can you do to stand out?

Products

Insights

Info

Contact

Scaling your sales pipeline starts with a simple conversation.

The Ultimate Guide to Social Selling

In every transaction, there is a buyer and a seller. Who would you rather be?

“Sometimes it flies, sometimes it crawls, but it always passes inexorably.” – Michael D. Lemonick on Time

The Importance of Brevity

Does your company use Twitter? If not, here are some reasons why they should be.

Confidence is a personality trait all successful sales professionals inherently possess. But, what happens when confidence morphs into entitlement and narcissism?

It’s troubling to hear when senior sales executives think sharing content is a waste of time.

Are Sales Conversations a Waste of Time?

Does your company’s management understand the value of social selling or are you tired of waiting for them?

“The guy who hustles the most is the guy who just catches that loose ball.” -Will Smith

Everyone needs a BFF, especially if you’re in sales with ever-increasing quotas, demands, and those oh-so-friendly customers.