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https://salesforlife.com What are you doing to make your sales training more innovative and effective? Big Data, gamification, real-time learning… These are all key tips, trends, and opportunities that I took away from hundreds of top sales enablement leaders at the Chief Learning Officer (CLO) Symposium. More importantly, they are also best practices that Learning and Development departments are applying today. Here’s a breakdown of what I learned.

When you set out to write a new piece of content, you probably start with an outline. What’s the key message? What are the supporting points? How will you tie it all together?

If you’re like most business owners, you created your blog to expand the influence of your brand and build an audience. And that’s smart, as it turns out that 41.67% of people measure the social influence of a blog by the number of social media shares it gets.

Copywriting for SEO, SEO copywriting… how has it changed in light of Google’s algorithm updates? What are the best practices? Should this even be a focus for modern marketers?

I know what you’re thinking: “Not another one of these analogy-style posts.”

Two years ago, if your SEO consultant was reporting on things like “keyword density” in your posts or warning against using a subdomain for your WordPress blog, or concerning you with your URL structures, I would say she was doing her job.

If you’re a content marketer, you’ve probably heard the term intelligent content tossed around here and there.

As a marketer, you know that there’s no single do-it-all solution that lets your team execute all of your company’s marketing initiatives.

Have you ever encountered content that made you raise an eyebrow? I don’t mean the double-eyebrow raise of pleasant surprise. I mean the suspicious single-eyebrow raise of “Something smells fishy here.”

Analogies are a content marketer’s secret weapon.