Traditional marketing just isn’t cutting it anymore. Content has become the currency in the world of marketing. Given the over-saturation of content flooding your streams, the content you produce needs to rise above the noise if you want a stake at the table. This year CMI reported that creating more engaging and higher quality content is at the top of the list for marketers in 2015.

If a content Hub is built in a digital forest, and no one is around to visit… does it make a difference?

You blog. You regularly post on Facebook, Instagram and Twitter. You run ads on Google and Facebook, and you regularly send out targeted emails for all the different segments of your subscriber list. Your content marketing strategy is top notch, but is it really helping you?

Whether you’re a seasoned content marketer or just starting out, chances are you’ve felt a bit hesitant about publishing your work at some point. After all, the Internet is full of trolls and sharks and chimeras and all kinds of scary things, and publishing your work makes you all the more vulnerable to them.

Struggling to keep up with the daily content crunch?

If there’s one thing I’ve learned in my 10 years of experience working in customer-facing roles—from retail and gym membership sales to offering customer support for SaaS companies— it’s that the customer is not ALWAYS right.

Connecting with customers is, in many ways, more difficult than ever. The amount of information and advertising that bombards us daily has never been higher, and the attention spans of the people you’re trying to reach have never been shorter.

But in many other ways, it has never been easier to create an authentic connection with consumers. There are a number of platforms available that allow you to share your brand and product with the world. Getting noticed in the noise isn’t as hard as you think—not when consumers crave genuine connections. When you share your authentic brand story with the world, consumers will be drawn to you, leading to better brand awareness and higher conversion rates.

You might be telling yourself, “Oh, I already emailed them” or “I don’t want to bother them again.” Falling prey to this thinking could cost you sales. Don’t be afraid to send more messages — more often than not your prospects will thank you for the reminder.

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To really connect with buyers, you need to take a walk in their shoes. The journey begins with a single step but can rocket right to the close based on how compelling the story is for them. I’ll show you how to create content that leads them from one phase to the next along the way. Content can be both the medium and the message. Are you packed up and ready to rock? Here we go!