Promoting Your White Paper

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Caveat venditor means “we’re doomed”. At least those of us in the sales profession that continue to work the status quo while holding on for dear life. Employers who insist on doing things the same way are doomed too.

The term caveat venditor means “seller beware” in Latin. It’s a term used by Daniel Pink in his incredible work, To Sell Is Human, that describes how most of us today are going to be forced into some kind of position in sales.

That doesn’t necessarily mean that we’ll all be quota-carrying sales reps, but it does mean that while the world economy creates more and more small businesses, we’ll all be required to sell (at least a little).