Content Roundup: The Dos and Don’ts of SEO Copywriting

Jamie Shanks
Jamie Shanks
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Copywriting for SEO, SEO copywriting… how has it changed in light of Google’s algorithm updates? What are the best practices? Should this even be a focus for modern marketers?

It’s can be dangerous for marketers to listen to some so-called “SEO experts” who offer dated advice about how to optimize content to  easily jump up in the ranks of search engine results.

Google’s Hummingbird update, however, has made it more important than ever to ensure that content is optimized for humans. (Uberflip’s CEO Yoav Schwartz wrote a great post about this—check it out here.)

This week’s #ContentRoundup aims to help you create content for humans.

Is SEO Simply Good Writing?

“The entire concept of SEO is really a limited and outdated notion. Instead of optimizing for search, we need to optimize our marketing.” Mark Schaefer breaks down the secrets for succeeding in online marketing in this post on Social Media Today.

Death to SEO Copywriting

New mantra: Creativity and findability do not have to be enemies. This awesome post by Joel K explains some of the key dos and don’ts of SEO copywriting.

58+ Resources to Master SEO Copywriting

Bookmark Alert → If you have a question about SEO, you’ll probably find the answer in this comprehensive list of resources from Writtent.

16 Actionable SEO Copywriting Secrets That Will Drive More Traffic to Your Site

Brian Dean’s tips are super actionable—in fact, you could probably implement some of them today. Start reading and watch your traffic start growing.

Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter

Okay, so this post isn’t about SEO copywriting per se, but it’s about writing to get what you want, which is inherently tied to the performance of your content, which is connected to SEO—make sense? Check out Joanna Wiebe’s copywriting tips on HubSpot.

Help your content team master the daily content crunch. Learn how in our free eBook, How to 10x Your Content Team’s Productivity.

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