Analogies are a content marketer’s secret weapon.
They make it easy to communicate abstract concepts, which can make your content much more helpful to your audience. We’ve written about this before, but sometimes it’s best to prove the power of analogies by seeing them in action.
This week’s #ContentRoundup features some fun content marketing analogies for your reading pleasure.
“The biggest reason why content marketing fails is because it stops.” Joe Pulizzi’s quote perfectly captures what Buzz Lightyear can teach us about content marketing: He’s an optimist! Learn how you can take your content to infinity and beyond in this post from Dix & Eaton.
Poor Right Shark—he got all his moves right, yet Left Shark got all the attention at this year’s Super Bowl. If there’s one thing Left Shark can teach us, it’s to keep on dancin’. Read more from Shelly Palmer.
Since content marketing is all about truly understanding your customers and treating them like humans (not transactions), it only makes sense to apply a few Confucius lessons to content marketing. Get the scoop on the Adobe blog.
Regardless of your personal feelings about Kim Kardashian, there’s no denying that she’s got her personal brand under control. You might not have Kim K’s resources, but at the end of the day, the principles of building any audience are similar. Read more about it in Marketing Land.
In the game of content marketing, you win or you die (okay, not quite)—this post from Publish So Simply does a much better job with this analogy. As marketers in the content kingdom, it’s worth a read as we fight our way to the content marketing Iron Throne.