We know that 57% of the buying process is out of our control, and 74% of today’s buyers are conducting more than half of their research online before making that purchase. So when your buyers turn to social media for answers, you want them to find your content! It positions you and your sales team as a trusted advisor & thought leader.
There’s a misconception that social and digital selling is ideal for the millennial. After all, they already use social media in their personal lives and are technology savvy. They’re also more pliable and adaptable to change. But being born with the ability to send text messages and tweets doesn’t mean that you’re an effective seller. 
Sales enablement is becoming a hot topic. And the role of enablement has changed a lot over the last five years. Five years ago, enablement was essentially an extension of the HR department. But times have changed. And sophisticated companies are realizing that having enablement linked to HR doesn’t work for sales and marketing departments. There’s a new enablement department on the horizon, and it will change the landscape of sales and marketing to increase commercial outcomes exponentially. Here’s how.
The facts don’t lie: companies with great alignment between Marketing and Sales deliver better results. According to Aberdeen, 99% of their sales teams reach their quota vs. 46% for laggard companies; and these businesses ultimately see an average 13.1% increase in year-over-year revenue vs. a 0.5% decline for laggard companies. 
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
Contact
2 Bloor Street West
Suite 700
Toronto, Ontario
M4W 3E2
Canada
support@salesforlife.com Toll-free: (877) 367-9216
