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Why Experts Forecast Rapid Adoption Of Social Selling In 2015

Years ending with the number five have a special significance. It’s time to look back at what we’ve learned since 2010 and what we want to achieve by 2020. The future of Social Selling is shaping up to have a defining influence on the rest of this decade.

The concept of social selling has been around since the birth of social networks over a decade ago, but searches for the term “social selling” didn’t really explode until 2011. Last year, the Sales Management Association reported that even though sales reps tend to spend more than six hours on LinkedIn every week, 80 percent of them didn’t have any training on social selling – 2015 will be the year when that number drops precipitously.

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Blog Infographics Sales Sales 2.0 Social Selling

Who Do People Buy From? [Infographic]

There’s a lot of talk around the changing sales and marketing landscape. But this evolution is driven by one important factor: the buyer. The way people purchase products and services online has dramatically changed over the years – and these days, buyers have more power than ever. To understand more about what influences today’s customer, we’ve put together an infographic that reveals their motivations.

What kinds of content resonate more with buyers? Who do they trust? Which tools should you employ to simplify the buying process? Take a look!

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Blog Sales Sales Advice Social Selling

15 Tweets By Ridiculously Successful Social Sellers

Seriously, how do they do it? They use the same social tools: LinkedIn, HootSuite, Twitter, etc. They have the same pressures and aspirations as the rest of us. Yet somehow, these Social Selling superstars not only make it work, they make it look easy. Today, we’re pulling back the curtain and taking a good look at the gears of success. Here are 15 pieces of highly tweetable inspiration from winners in Social Selling.

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Blog Content Marketing Sales Sales 2.0 Sales Advice Social Selling

Creating and Organizing Your Sales Content Library in 5 Easy Steps

How much time are you wasting trying to sell to a client that isn’t ready? Studies say that up to half of qualified leads just aren’t ready to buy yet. They will be ready, though, with nurturing through content marketing. Smart sales professionals send these prospects the right content by their funnel stage. Nurture leads with the appropriate content and watch average order size grow by 47 percent. Less time, more money. Everybody wins.

This level of sophisticated content targeting demands mastery of a content library. Before you can master it, you need to organize or build one. The good news is, you are five steps away right now.

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Blog Sales Sales 2.0 Social Selling

7 Turkey Leg Dropping Reasons To Be Thankful For Social Selling

It’s that time of year when our thoughts turn to reflection and self-analysis, especially when the makings of a tryptophan-fueled reverie begin to develop. Inevitably, I contemplate the impact of Social Selling, which continues to captivate our industry.

The most productive and forward-thinking sales and marketing professionals will utilize social media to connect and capture more business than ever previously imagined. For a myriad of reasons, I am profoundly thankful for Social Selling. And here’s why:

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Blog Sales Sales 2.0 Sales Advice Twitter

Why You Should Consider Adding Twitter to Your Prospecting Mix

When it comes to social selling and social media prospecting, LinkedIn seems to be most people’s go-to platform. LinkedIn is obviously a powerful professional network full of business contacts. But what many don’t realize is that Twitter can be equally valuable, if not more, than LinkedIn when it comes to Social Selling. Both bring something unique to the mix.

So why is Twitter so often overlooked? In this post we make a case and explain why social sellers should seriously think about using Twitter in addition to LinkedIn as part of their social media prospecting efforts.

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Blog Sales Social Selling Social Selling in 60 Seconds

From Sales Rep To Thought Leader: Standing Out From The Rest

Thought leader. There, I said it.

The term has caught a BEATING lately by self-styled gurus. But what they fail to see, I hope you understand here from a sales professional perspective.

What Is a Thought Leader? A thought leader, simply put, is a person that knows their craft really, really well.

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Blog Sales Sales 2.0 Sales Advice Social Selling Social Selling Training

Even Your Grandma Knows It: 5 Reasons To Invest In Social Selling

A winning smile, a little know-how, and letting the client win a round of golf or two was once all it took for a salesperson to stay top dog in the world of sales. Fast-forward to today, however, and it’s a different story. Clients are busy, and their time is important. Instead of discussing business over drinks after a round of golf, they can simply search online for information about your products or services and make an informed decision without you ever stepping foot in their door.

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Blog Marketing Management Sales Sales Advice Sales Management Social Selling Social Selling in 60 Seconds

3 Reasons Why Sales Shouldn’t Wait For Marketing! (Video)

The one thing we hear consistently from the sales pros we train is that they want to share content but want it delivered to them on a silver platter. Below are 3 reasons you’ll want to remember if this is the case!

Before I begin, a special note for our friends in marketing: this isn’t meant to be a dig at you. It’s meant to help the sales pros in your company start with the habit of sharing content.

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Blog Sales Sales 2.0 Social Selling

8 Social Selling Trends and Predictions for 2015

As the 2014 holiday season goes into overdrive, it’s time to take a step back and see where we’ll be at the other end of it, when 2015 arrives. Productivity tends to drop during these two months as colleagues struggle to claim the last of their carryover vacation time and family obligations take center stage. That’s why now is the perfect time to do some research and get the jump on the competition by paying attention to these trends and predictions from social selling experts.

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