Author: Daniel Ku

I assume by now you must have read at least a dozen articles with ‘predictions’ and ‘trends’ for Sales in the next few years. If I may say so, like many of you, I have been disappointed by the obviousness of prophecies like, “buyers will rule in 2015” or “cold calling isn’t as effective as it used to be”.

But if anyone can offer a credible forecast for the near-future trends that will change the way salespeople connect with buyers, and the way smart companies will work in 2015 and beyond, it’s the people who are most influencing the sales world right now.

It’s Friday and you’re most likely sitting at your desk (reading our awesome blog) and then it hits you.

This sudden urge creeps up, telling you to devour that chocolate ice cream, fried chicken or a bag of crispy chips. Well I’m sorry to break the bad news, but that decadent delight you were thinking about is directly effecting how productive you are at work.

The right content can gradually transform ordinary sales professionals into a trusted resource, thought leader and industry expert. In fact, 74% of buyers choose the sales professional that was first to add value and insight. Although content isn’t a super power, sales professionals really need to put their finest capes on and help save the day for their buyers. So what are you doing to relieve your buyer’s pain points? Blogs, eBooks, videos, webinars, and other forms of content can all be a part in your tool belt.