Organizations that have a dedicated Sales Enablement role see an 8.2% in revenue attainment versus those that don’t. This role helps increase the effectiveness of sales teams by providing the right processes, the right technology and improving selling behaviour to ultimately grow revenue. Yet many organizations don’t have a dedicated function in place, what’s up with that?
Check out the infographic below created by Showpad with research from CSO Insights to understand the position of Sales Enablement and the key ways this role impact within an organization.
What is it with sales and marketing? Haven’t you ever wondered what all the tension is really about? They share the same goal of bringing in customers and they frequently use the same communications channels. Even some of the best companies can’t tell them apart. However, if you are still struggling with bringing these two divisions together, it helps to think of the problem as something akin to sibling rivalry. What may seem like a slight alteration in priorities or procedures can often drive them into conflict. It’s up to you to straighten them out.
When things get better, change is easy. Nobody with a smartphone longs for the days of desk phones. You don’t hear people complaining that they can’t find low-definition TVs anymore.
