Category: Social Selling

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The Future Seller of the 2020’s – The “Integrated Seller”

Assuming you’ve been reading our blogs, you know I whole-heartedly believe and execute towards helping the modern, digital sales organization.  Why – because our team at Sales for Life share one simple thesis:

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Attention CRO’s – Your #1 Priority in Next 30 Days for FY 2019

You just got the troops back into the office for another big year. There are endless “priorities” for the year, but only a few can highly influence sales objectives, and ultimately change your business outcomes. I see sales leaders spend time with compensation plans, territory models, new technology integrations, etc.  Personally, I won’t be focused on that. In my opinion, here is the #1 Priority that you need to know IMMEDIATELY, in the next 30 days!

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b2b marketing b2b sales Blog Sales sales for life sales professional sales-leaders Social Selling social selling companies Social Selling Training

The False Choice between Value & Volume in B2B Sales Today

False Choice

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Sales Leaders: The Age of Insights is Here. Are Your Sellers?

Are You A Seller

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4 Practical Ways Sales Leaders can implement Social Selling for Account-Based Sellers

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Blog digital sales Digital Selling growth strategies market opportunities sales consulting sales organization sales performance sales pipeline sales professional sales strategy Social Selling

Social Selling / Digital Sales Investment: Opportunity vs. Opportunity Cost?

What is the return-on-investment (ROI) differential between two growth strategies?

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Blog Social Selling

Social Selling 2017 Trends Report

 

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To jump, or not jump – off the “digital sales cliff” without a parachute?

Digital sales cliff

Today I was with a Global 50 conglomerate’s learning and development (L&D) team talking about making the big plunge into digital sales. The sales team has been selling face-to-face in nearly 100% of their accounts – at the detriment of a bloated CAC (Cost of Customer Acquisition). As their L&D team puts it “we’re spending thousands to make thousands from many of our customers – it’s counter-productive”. This digital sales transformation is about to become a sweeping, universal change for the company. We’re talking about 1,000’s of sales professionals moving from 100% face-to-face, to 80% inside & 20% face-to-face with key accounts. I decided to write this blog from the voice of the customers and their key concerns about this transition.

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Why you Need Account Based Marketing for Your Organization?

Are you implementing Account Based Marketing? If not! It’s time you started applying it in your organization! Studies have shown that the most effective marketing approach in recent times is proving to be Account-Based Marketing. This marketing strategy is more focused and results in better ROI compared to any other marketing method. Account Based Marketing entails identifying prospects that are key stakeholders and strategizing marketing to resonate with the specific personas.

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Why do Sellers Lose Key Accounts?

One of the worst nightmares faced by sellers in B2B sales is when a key account goes from an active stage to a closed stage, in other words when it is lost to a competitor.

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