The sales industry has changed in so many ways since I first started. Salespeople are no longer the gatekeepers of product knowledge or pricing. This is now mostly available online for free. And as a consequence, prospects are usually much further down the sales funnel before they engage with sales teams. You just need to go to G2Crowd or Siftery to find data on any company.
Salespeople who get the biggest deals and the best customers know that preparation is a major key. There’s no way around it. If you want to connect with a prospect and earn their trust, you have to take the time to understand their needs on a granular level.
Social selling is one of the hottest buzzwords in sales right now. If you don’t believe me, just take a look at how use of the phrase has been on a steady incline for the past five years. 
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
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