Category: Sales Process

With the benefits of a channel program so well-established for any business looking to extend its reach into new, unexplored markets (and amp up its ROI in doing so), it seems like an obvious move to give a channel program a shot.

Like in any area of business, the channel has its do’s and don’ts, its conventional wisdom about the best ways to operate and profit. But as partnering continues to grow in popularity and complexity, some of those old standby truisms about the right way to recruit, incentivize, and manage a channel team don’t apply the way they did even five years ago. It’s a new and rapidly changing world of partnering out there—the rules are changing.  

Video seems to be everywhere these days. Your prospects are watching marketing videos on your website, seeing videos on Facebook and Instagram, and getting hilarious content from their friends on SnapChat. Video may be the coolest content on the block, but there’s one place it’s sadly lacking – prospecting.