We’re at a critical time in the sales industry. I wanted to write about this topic because I’m seeing a shift happening in the market.
Over the last couple of years, I’ve attended nearly 100 sales kick-offs and quarterly business reviews. And at each one of these events, I’m always amazed at how much companies focus on the status quo. Every time, they focus these three- to four-day events on product-based information. They look at new tools and products they’re launching. They go through the features, advantages, and benefits, talk tracks, and call sheets for these new products. But where is the skills-based training? 
Many organizations suffer a major problem where their sales and marketing departments sit in silos. The outcome is a slower follow-up of leads and a disjointed process of engaging MQLs. So how do you solve this?
Account management is a laborious task that many sales professionals have to execute daily. I’m not referring to Account Management (emphasis on capitals), which is a function of managing existing accounts for your company.
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
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