Author: Amar Sheth

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Don’t Start A Social Selling Program Without Considering These 3 Pillars

pillars-consider-social-selling.jpgIf your company is on the path of social selling program development, or may have built a program internally, consider the following three strategic pillars.

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Blog Digital Transformation Sales and Marketing

Technology Isn’t Killing Your Business. You Are

technology-killing-business.jpgAnd let’s be clear here, by “you” I mean anyone that isn’t focused on being customer-centric. No matter the role, no matter the title, a lack of customer-centricity is the ultimate demise of any business.

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Blog Social Selling

The Only Metrics That Matter In A Social Selling Program

metrics-matter-social-selling.jpgAs Social Selling grows and enters the sales process of organizations, the most natural questions that emerge pertain to metrics. Sales is used to measuring everything and social is no different.

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Blog Social Selling

The 7-Step Plan To Convince Your Boss You Need Social Selling

7-step-plan-social-selling.jpgGetting a social selling program started is turning out to be a tough sell for many “change agents” within companies. While size and vertical of the company doesn’t seem to be a factor, maturity of their market certainly does. We know this after speaking with, literally, thousands of people across the world.

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Blog LinkedIn Social Selling

Social Selling Is Bigger Than LinkedIn

social-selling-bigger-linkedin.jpgIs social selling just LinkedIn? We hear this in the market all the time.

As your company builds a social selling program, consider the following points as a pressure check on what’s happening in the market today.

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Blog Sales Management Social Selling

Three Ways To Reduce Opportunity Cost With Social Selling

opportunity-cost-social-selling.jpgIn the days of one-to-one communication channels, like phone and email, it’s been easy to organize your sales teams by geography or by named accounts, or any other set, contained metric. But, now, introduce social on top of that and things get really hairy quickly.

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Blog LinkedIn Social Selling

LinkedIn At 100%: How To Maximize Engagement With Target Accounts

linkedin-at-100.jpgThere’s a simple reality that’s going to help you dominate on LinkedIn, and it’s this: You need to engage with people. The reason social networking works so well is because of its social nature.

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Blog

Sales Leaders, Stop Letting Fear Hold You Back

sales-leaders-stop-letting-fear-hold-you-back.jpgHow important is speed to market or speed to revenue for you and your organization?

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Blog LinkedIn Social Selling

3 Ways To Unlock Your LinkedIn Sales Navigator Investment

unlock linkedin investmentCongratulations. You’ve just purchased LinkedIn Sales Navigator. This is a great investment, but are you sure you know how to properly use the tool you’ve just armed your team with?

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Blog

How Social Selling Supercharges Sales Fundamentals

social-selling-supercharges-sales.jpgWhat’s the goal of using social selling in the overall sales process?

It’s simple – it’s the same as sales overall: to build relationships that drive revenue. So why are we making social selling so complicated?

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