Categories
Blog Content Marketing Sales Sales 2.0 Sales Advice Social Selling

Creating and Organizing Your Sales Content Library in 5 Easy Steps

How much time are you wasting trying to sell to a client that isn’t ready? Studies say that up to half of qualified leads just aren’t ready to buy yet. They will be ready, though, with nurturing through content marketing. Smart sales professionals send these prospects the right content by their funnel stage. Nurture leads with the appropriate content and watch average order size grow by 47 percent. Less time, more money. Everybody wins.

This level of sophisticated content targeting demands mastery of a content library. Before you can master it, you need to organize or build one. The good news is, you are five steps away right now.

Categories
Blog Social Selling Social Selling Q&A

Are Your Messages Being Read? 5 Social Selling Best Practices

Being a Social Selling Trainer, one of the things that I‘m asked most about is messaging best practices; the whens, wheres and hows of messaging a prospect for the first time. There is definitely no doubt about it, this can be one of the most painstaking parts about sales in general. You spend time researching your prospect, crafting a message and deciding on the best approach for delivery only to NEVER RECEIVE A REPLY!! Frustration doesn’t even begin to describe how defeating this outcome can feel at times.

Well my friends, I have been in the game a long time. I have dealt with defeat only to come out stronger, I have learned from my mistakes and I have had the benefit of crafting sales messages alongside some of the best salesmen in the biz. Today I’d like to share with you what I’ve learned…

Categories
Blog Infographics LinkedIn Social Selling

How To Structure The Ideal LinkedIn Profile (Infographic)

With 88% of B2B professionals in the US using LinkedIn, the network has become a go-to source for them to research vendors and products. Sales reps can’t afford to have a mediocre LinkedIn profile. As we share content and engage with clients on a daily basis, our LinkedIn profiles represent who we are, what we do and, most importantly, how we can help those who research our products and services.

Quicksprout has compiled stats and tips to help you optimize your LinkedIn profile and ultimately attract targeted buyers. Follow the steps in the infographic below.

Categories
Blog Social Selling Social Selling Toolkit Social Selling Tools

Supercharge Your Browser: 7 Extensions For Social Sellers

Web browsers are the unsung heroes of the digital age. Since the days when AOL and Netscape Navigator ruled the Internet, web browsers have been providing us with the windows by which we see the digital world through. And over the last two decades the window frame has changed A LOT…

Browsers have evolved from a one-size-fits-all type framework into an incredible array of customizable options. Colors, fonts, themes, buttons, short cuts, add-ons, extensions… Just a small sample size of the many things you can change our your browser to make it look, feel and operate just the way you want it. Plus there are lots of different browsers to choose from. My personal favorite is Google Chrome which, by the way, is the most popular one…

Categories
Blog Sales Sales 2.0 Sales Advice Social Selling Social Selling Training

Even Your Grandma Knows It: 5 Reasons To Invest In Social Selling

A winning smile, a little know-how, and letting the client win a round of golf or two was once all it took for a salesperson to stay top dog in the world of sales. Fast-forward to today, however, and it’s a different story. Clients are busy, and their time is important. Instead of discussing business over drinks after a round of golf, they can simply search online for information about your products or services and make an informed decision without you ever stepping foot in their door.

Categories
Blog Sales 2.0 Sales Advice

Checklist: The Anatomy Of A Perfect Sales Pitch

Mail BoxHow does the perfect sales pitch look like?

What makes a good subject line?

Is there a prescriptive process I can follow to write sales pitches?

Most people feel like they’re drowning in email, with the average person receiving 81 emails per day and spending nearly 13 hours every week reading and responding. Neil Patel of Quicksprout, for instance, receives 207 emails a day and spends 27 hours managing his inbox.

Categories
Blog Marketing Management Sales Enablement Sales Management

Seeing Eye to Eye: 4 Keys for Sales & Marketing Alignment

It’s every company’s nightmare scenario, and an all-too-common one. The sales team doesn’t “get” what the marketing team is up to, and the marketing team doesn’t appreciate the sales team’s efforts either. But without one, the other can’t function. Here are some things you can do to get these teams seeing eye to eye.

Categories
Blog Social Selling Social Selling Toolkit Social Selling Tools Social Tool Series

Your Phone On Steroids: 7 Essential Apps For Social Sellers

Mobile phones have become like an appendage for most people today. Not only do they keep us connected with the modern world 24/7 via phone and email, with the invention of mobiles apps there is literally now nothing they can’t do. Playing music, video conferencing, flying a drone helicopter… these are just a few of the limitless functions that mobile phones are now capable of executing.