Author: Sales for Life Admin

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Blog LinkedIn Sales Advice Social Selling

Creating a Buyer-Centric LinkedIn profile: 7 Key Questions

Linkedin ProfileSales professionals know the importance of branding, but not all of them think of themselves as a brand. However, your online presence does represent you as a personal brand, so you need to make sure you are leveraging social platforms in the best possible way.

Your LinkedIn profile is one of the most valuable tools in the spectrum of social networks. And there are a number of ways you can make it more buyer-centric to ensure that it attracts the right people: your prospects. Here are some key questions to think about while you’re building your LinkedIn profile.

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Blog Content Marketing Sales Sales Advice

No content = No visibility = No pipeline

No Content = No Visibility = No Pipeline

According to Google, 88 percent of consumers say that they read an average of 10.4 pieces of content before making a buying decision. Seventy nine percent of B2B buyers also don’t talk to a sales rep until they’ve performed their own independent research.

The verdict is clear: buying patterns have changed drastically over the last two decades. It is only natural that selling patterns change as well.

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Blog Sales Advice Social Selling

10 Social Selling Truths You Can’t Ignore

10 SOCIAL SELLING TRUTHS YOU CAN'T IGNORESelling’s always been a social pursuit, but social selling has taken the place of old-fashioned backslapping in today’s business. Social selling involves creating a brand for yourself and promoting that brand on various social media, such as LinkedIn, Facebook and Twitter.

Some people shine at social selling, so instead of reinventing the wheel, heed some advice from these top 10 social selling nuggets of wisdom:

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Blog Content Marketing Social Selling

5 Ways to Generate Content Ideas For Your Social Selling Strategy

Your job as a sales rep in the age of social selling begins with publishing great content. Customers want to buy from reputable businesses that provide value right from the very first contact, making content for sales reps an important part of your sales strategy. To help you maintain a sharp edge on your inspiration, we’ve put together five tips on how to generate sticky, attention-getting content.

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Blog Infographics LinkedIn Social Selling

How To Prospect On LinkedIn In 20 Minutes A Day [Infographic]

Your LinkedIn success does not depend on the exact amount of time you spend on the platform. The key is how you spend your time and the quality of your network and Groups.

Salesforce Canada just released an very practical infographic titled the “The Minimalist’s Guide to Sales Prospecting on LinkedIn”; which includes 10 tips and tricks to leverage LinkedIn as a prospecting tool. The best part is you only need to spend a maximum of 20 minutes a day. See below!

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Blog Content Marketing Social Selling

Content Curation For Sales: How To Find Content That Buyers Love

As a sales rep or sales manager, you know that finding relevant content is essential to enable your Social Selling process. Without it, your activity as a sales reps is limited to pitches and conversations with little to no value. Unfortunately, finding relevant content to share every day takes time, and when you do find it, it’s often difficult to get it organized. That’s where content curation comes in. These are a few concepts and tips to ensure that your content cupboard is never empty and that you stay available as a valuable resource to your buyers.

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Blog Sales Sales 2.0 Sales Advice

5 Sales Tasks You Should Already Be Automating

Sales teams can save themselves a lot of time by automating common tasks they do each day. Fortunately, there is now plenty of software that makes sales task automation easy, from the basic monitoring of inventory to taking care of crucial marketing needs like managing your social media networks. Here are five sales tasks that every sales team should already be automating.

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Blog Sales Sales Advice Social Selling

Social Selling Hacks: Content Sharing Tactics You Should Be Using Today

The word “hack” gets thrown around a lot these days. Funny enough, I was actually asked by my mother recently about it’s meaning. She said “isn’t hack a bad thing?” And of course, in the traditional sense of the word she would have been right.

Today, however, the word “hack” has taken on an entirely different connotation than its original use in the 1990s. Back in the early days of the Internet “hack” was used to describe the work of an Internet hacker gaining unauthorized access to something (financial files, government docs, etc.) I’m sure some of you may have seen that awesome Angelina Jolie movie Hackers back in day where she somehow pulls off looking drop dead gorgeous with an incredibly short haircut.

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Blog Social Selling

The Largest Online Social Selling Event On The Planet Kicks Off Next Week

The top experts on the topic of Social Selling will share their secrets in a very insightful series of online presentations at The Social Selling Summit, January 29, 2015 (www.socialsellingevent.com). The event will also welcome more than 3,000 attendees looking for Social Selling practical advice, strategic insights, and inspiration. Click here to register!

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Blog Marketing Management Sales Sales Advice

How To Run Effective Meetings Between Sales And Marketing [With Sample Agenda]

Forrester Research

According to a study by Forrester Research, only eight percent of B2B companies believe they have a strong alignment between sales and marketing. This is a significant problem because without effective communication and understanding between the sales and marketing team, the whole buyer journey is affected. From lead generation, to nurturing and closing deals, the entire funnel becomes a game of missed opportunities.

As Marcus Sheridan states on The Sales Lion, “the CMO (Chief Marketing Officer) or at least someone in the marketing department should always be in attendance, with the main purpose to continue to instill the vision of the company’s digital and content marketing (including overall messaging) to the sales department.”

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