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Blog Sales 2.0 Sales Advice Social Selling Social Selling Training

Why Social Selling Must Be Part Of Your Daily Routine

To Do ListI’m a social seller. It’s who I am when I go to bed at night. Social Selling is a part of my DNA, but I understand that others may not find it so intuitive. Many people out there have had old, out-of-date hard sales tactics drilled into them. The good news is that every one of them can become just as effective at social selling with dedicated, on-going training and strong support from management.

From all those salespeople trying to get a handle on a Social Selling routine, I tend to hear the same question over and over, asked in a hundred different ways: “What do you actually do all day?”

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Blog Infographics Sales Sales 2.0 Sales Advice

Offline vs. Online Leads [Infographic]

Today, leads are typically originated from two main sources: online or offline. Each of these leads comes with a very different background based on the tactics used to generate them. They’re very different creatures, and as such they should be treated.

The following infographic by Salesforce breaks these traits down and describes the difference between offline and online leads, including those generated using Social Selling. How long does it take to convert an online lead vs. an offline one? What’s the average cost per contact by source? Why is response time critical to guarantee conversions? Take a look!

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Blog Content Marketing Social Selling

Creating Legendary Content That Converts Prospects Into Sales

So often in sales we end up sharing content with our buyers that they simply don’t find relevant or valuable. This is because to really connect with our buyers, we first need to take a walk in their shoes. If our buyer has not even fully understood that they have a problem yet (early stage) but we are sharing client testimonials with them (late stage) they’re likely not to care. They don’t care due to the fundamental disconnect that exists between the buying stage that they’re at and the selling stage that our content speaks to. The following is a guide to understand the buyer’s funnel and which content is relevant at each stage. Read on!

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Blog Infographics Social Selling

The Old Era Vs. The New Era of Social Selling [Infographic]

In the strict sense of the word, sales have always been social. The following infographic describes the differences between “social selling” a few decades ago vs. the way buyers interact with sales reps and close deals today.

How has the buying journey changed since the 1940s? How do salespeople connect with prospects? Where do they find warm leads? How has technology impacted this process? Inspired by the movie Glengarry Glen Ross and created by Quotadeck, the visual below has the answer to all of those questions. Check it out!

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Blog Social Selling Social Selling Tools

8 Easy-To-Use Multimedia Tools To Create Mouthwatering Sales Materials

Do you have an in-house Marketing Guru that creates all of your sales & marketing collateral for you? If so than you are one of the lucky few. For most of us, however, creating sales & marketing collateral for different parts of the sales process is simply one of the many hats we have to where. And as I’m sure you’re all well aware, creating slide decks, one pagers, intro video and other forms of multimedia that WOW our audience is often easier said than done.

Well, luckily for us modern day sales professionals, there are an ample number of tools available today on the market that can help us create impressive multimedia collateral just like a pro. Below is a detailed list of multimedia editing tools that will help you do just that. These are simple multimedia tools that can be used to design slide decks, one-pagers, blog images and promo videos. They’ll help you produce informative slide shares and videos, and assemble the kind of images that get shares and likes.

You only have a few moments to grab someone’s attention in the digital world. Your prospects will watch a video on their phones or favorite an image before they’ll read a block of text. A variety of inexpensive multimedia tools can help you produce appealing graphics and images for sales materials and presentations without any previous experience. Let’s take a quick look at the visual editing tools that will turn your visuals from blah to professional in a matter of seconds.

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Blog Sales Advice Sales Management

Sales Trends In 2015: Predictions By 14 Industry Experts [Report]

Sales Trend In 2015Everybody’s got an opinion. But not all opinions are equally good, at least not in the business world.

If you want to hit your average yearly quota, keep doing what you’re doing; follow the advice of good, not great, sales professionals. But if you’re ready to finally exceed your wildest sales expectations, be wise and heed the recommendations of today’s most successful sales leaders.

What do the top experts in Sales have to say about the future of the industry in 2015? What do they agree on? What can you do about it?

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Blog Content Marketing Infographics Sales Advice Social Selling

How Content Transforms Salespeople [Infographic]

Cold calls, spam, sleazy sales pitches, poor quotas… Forget the old-school stereotype. Today’s most successful sales reps act as thought leaders and industry experts, using the right tools to connect with prospects (ie. LinkedIn, Twitter) and leveraging content to educate them throughout the buying journey. The entire process is called Social Selling.

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Blog Social Selling

Becoming A Sales Ninja: 4 Ways To Track Your Competitors Without Them Knowing

The social web today has an invaluable amount of information about our prospect and clients that we can use to our advantage during a sales cycle. As modern sales and marketing professionals we can go online at any point during the day to find out about the interests and events that shape our buyers’ journey. These triggers can help us position ourselves more effectively to win new business and time our communications more appropriately to increase engagement. With so much information now available to us it is a wonder how business ever got done 20 years ago!?

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Blog Infographics Social Selling Social Selling Training

76% Of Sales Reps Find Social Selling Valuable, Only 31% Use It [Infographic]

According to a recent survey by PeopleLinx, only 31% of sales reps have incorporated Social Selling into their daily routine. The problem isn’t that they don’t see value. Actually, 76% percent of them consider LinkedIn to be the most valuable social media network, a significantly higher percentage that Twitter, Facebook or Google+.

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Blog Content Marketing Sales Advice Sales Enablement Social Selling

Blog Like a Pro: Ensuring That Your Posts Reach The Right Audience

Congratulations! You have an amazing blog post with content that will make buyers excited enough to take action– but you’re not done yet. While there’s no substitute for great content, there’s also no way to get prospects to see it if you don’t promote your post.