You have changed. I have changed. Buyers have changed. 74% of today’s B2B buyers conduct more than half of their research online before making a purchase, and Forrester predicts that 12% of all B2B sales in the US will take place online by 2020.
That’s the reality of living in the digital economy.
When was the last time you made a big decision without going online first to research? How often are you on your mobile every day? Checking Facebook, Twitter or LinkedIn?
Even if we deny that things around us are not being impacted digitally, that’s not stopping this reality from progressing fast. There is a ton of opportunity but of course change brings challenges. Society, businesses, and individuals are experiencing things constantly that we haven’t before.
Do you have all the answers on how to create effective digital business models? Does anyone?
It’s a continuous journey, we are all doing our best to figure it out.
In sales, you need to demonstrate credibility and establish trust before you can get a “Yes.” According to a 
Is your pipeline full? It should be. There are 255 people born every minute, so you could have over 1,275 new leads by the time you finish this blog. The problem is qualifying them adequately. If you want to become a Social Selling rock star, you’ve got to qualify as you search. In the days before LinkedIn, you had to be lucky or charming. Now, you just have to be smart. It all starts with this magic 8-ball of clever ways to locate your best leads on LinkedIn. 
For several years now we have been teaching our students at Sales for Life to use their LinkedIn profile as a digital business card rather than a resume repository. Along with your great looking photo and headline, another crucial part is your LinkedIn Profile is your Summary.
