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Attention salespeople, prepare to lose your job in five years. That’s a big statement to make but recent research by Forrester predicts that by 2020, over a million salespeople (as we know them) will be obsolete. Shocking. So what’s the cause of death for the B2B salesperson? Cold calls freezing over and bringing us into an ice age? Possibly. Or just a shift into the modern era with the emergence of technology that outfaces old sales methodologies.
Many sales professionals and leaders can’t wrap their heads around Twitter. Even those bought into Social Selling don’t get the full power and potential that this 140 character platform has in the sales process.
On the flip side, those that aren’t bought into social’s effectiveness in the sales process dismiss Twitter’s usage outright. They cite lack of clarity, purpose and know-how as primary reasons.
Given this information, some of the questions that naturally emerge remain unanswered. Let’s discuss how Twitter can benefit your Social Selling efforts in this post.
When applying for a traditional sales or marketing role in the future, here’s what you’ll hear:
“Congratulations! Welcome to the Revenue Department.”
That’s right, this entire concept of sales & marketing living in silos will have to blow up one day. My Spidey Senses aren’t strong enough to predict exactly when this will occur but, through some leading indicators that are fairly evident to those that are observing, it will happen within the next 10 years.
All the leads you need are on LinkedIn. You can contact anyone, even CEOs, and arrange personal introductions. Why would you want to screw that up? Nobody does – yet common mistakes keep occurring. LinkedIn is the largest professional network but many salespeople make major mistakes including poor photos, bad headlines, irrelevant experience, etc. This is detrimental to your personal brand because your prospects are online doing their research on you. Don’t expect to make a great first impression if you’re committing these big LinkedIn profile no-no’s. Fix these 13 unlucky errors and watch your LinkedIn leads bloom like four-leaf clovers.