Category: Sales and Marketing

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Blog Sales and Marketing Sales Metrics Social Selling

Beyond Likes And Shares: 3 Key Metrics For Social Selling Success

Key Metrics for Successful Social SellingIt’s often said that what you can’t measure, you can’t manage and govern. It couldn’t be more true for social selling programs.

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Blog Marketing Management Sales and Marketing Sales Process

Dear Marketing, Your Leads Are Crap

Marketing, I know things have been difficult between us lately, but I need to bare my soul unto you: the leads you have been passing off to the sales team, are for lack of a better word, complete crap.

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Blog Sales and Marketing sales training Social Selling

Should Your Social Media Team Own Social Selling?

Marketing Sales SocialOne of the biggest opportunities in the world of sales right now is the ability to use social media as a channel to find, educate and engage buyers. With the growing number of companies beginning to explore and evaluate social selling initiatives, it’s quite common to see social selling programs run by the social media marketing team.

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Blog Infographics Sales and Marketing Social Selling

The Evolution Of The Modern B2B Buyer [Infographic]

It’s no secret the B2B buyer has changed more in the past 10 years than 100. The modern consumer is digitally driven, socially connected and mobile empowered. Old tactics are increasingly less effective, leaving many cold callers in the dust. Today, 74% of buyers conduct more than half of their research online before making a purchase.

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Blog Sales and Marketing

From Priming The Pipeline To Lifetime Customer Relationships [Video]

Lifetime Customer

Winning buyers in today’s information-rich digital world requires marketing and sales to better understand customer needs and how they buy. But exceptional results are rare as teams still quarrel over each other’s role in revenue production.

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Blog Content Marketing Sales Sales and Marketing Social Selling

Why Sales Pros Just Don’t See The Value Of Educating Their Buyers

sales too busy content

When we’re training sales pros at various organizations, we always ask them the same question: Why aren’t you sharing content? After all, the marketing department produces blogs, infographics, webinars, and podcasts. So why isn’t sales sharing this content with their buyers? The most common response is an old adage I hear all the time: “I’m too busy.”

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Blog Content Marketing Marketing Management Sales and Marketing Sales Management

How Content Transforms Salespeople And Influences Buyers [With Visuals]

Does your sales team understand your content strategy? Chances are the answer is a resounding “No.” And you’re not alone. Recent research from Richardson, a Philadelphia-based sales training consulting firm says that there is a disconnect between the content that marketing produces and the needs that sales reps have to advance sales opportunities.

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Blog Sales and Marketing Sales Enablement Social Selling

Why Social Selling Should Be A Top Priority For Leaders

Another post about social selling, really? Not quite. I wanted to outline some of the strategic reasons why social selling should be one of your top priorities for this year. I won’t aim to convince you of its necessity – there is plenty of good reading here for that.

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Blog Content Marketing Sales and Marketing Sales Process

What Sales Needs From Marketing To Execute Social Selling

Sales pros: what do you need from marketing to execute Social Selling? If you answered “content,” you’re not alone. Many people I’ve talked to give the same answer. And it’s true—you certainly need content from marketing. But content is simply the tool or device that the sales force needs to start the conversation. To execute Social Selling, however, sales pros need something much more important from marketing.

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Blog eBook Sales and Marketing Social Selling

The Insights Committee: How To Align Sales And Marketing With Content

Sales Marketing Insights Committee

Sales and marketing alignment is necessary for organizations to achieve Social Selling success. But it’s not going to happen overnight. However, it’s important to get the ball rolling, and start taking actions towards that goal. But where do you start? Here are some tactical things that you can do as the business to start driving towards sales and marketing alignment.

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