At this point, you already know that LinkedIn is a social platform for professionals as well as a great tool for connecting with targeted buyers and potential prospects. You also know some of LinkedIn’s greatest features. But have you unlocked its full potential?
As a sales professional, you probably already belong to dozens of LinkedIn groups. They’re a great way to engage with other professionals, generate leads, and keep on top of industry trends. But if you belong to many groups like I do (I’m currently a member of 50 LinkedIn groups!), monitoring engagement can be a huge challenge. It’s just impossible to monitor all of that group activity—and that can mean missed opportunities and lost business. Fortunately, I’ve recently come across a great tool that can help monitor LinkedIn group engagement so you can stay on top of all of your groups.