Day: April 7, 2015

Your buyer has a business issue but they’ve already made a conscious buying decision, so how do you make sure your solution is the right solution? As the sales rep, your job is to assist and provide informed knowledge to the buyer, proving that you understand their business’ pain points. Even more so online where information is flowing in one ear and out the other. The question that arises is, how do you demonstrate knowledge to your buyers?