Barbara Giamanco & Jim Keenan just finished an intensive survey of sales professionals – seeking to understand their ROI with Social Selling.
The ROI is so conclusive, that there’s no reason to flush up this blog with anything but empirical evidence. Here you go!
A local ice cream shop owner told me a story about a conversation she had in line at the grocery store. She was commiserating with a college student about how coffee shops are lousy for studying, due to the crazy noise. The ice cream owner asked if the student knew of a corner at the Universities outdoor park that still picked up Wifi.
If you a struggling to grow your email marketing database, look no further.Social123 is a monster, a rock star for marketers!
You need to identify your buyer persona, and think about who they find interesting on Twitter. Who are the influencers and leaders to their role & function? Capture those Twitter handles, place them in Social123… and you have a massive email database of buyers!
The Digital Postcard – a rarely used sales tool of differentiation. The challenge we were seeing with our own sales process was post demo. After a great presentation, we would send a follow-up email with attachments & links – not demonstrating any innovation.
We are starting to use StoryQuest’s digital postcards with great feedback thus far. It’s different, provides amazing calls-to-action, and you can track it’s engagement.
Here is the #1 Challenge you’re most likely having with your current sales process. You have to dig, dig and dig to have your prospects return your calls. After you call all day, you wish you had a simple trail of breadcrumbs, which prospects followed all the way to a sale. You also wish these breadcrumbs could leave behind a path, to mark for other prospects to follow the same direction.
You may immediately feel defensive when you think about your lead generation process. You’re probably saying to yourself “we have tons of leads, what are you talking about?”
How comfortable are you with your sales pipeline? Are you starting every month from scratch – clawing your way to making quota? Or have you developed a Social Selling process that leaves a digital footprint all over the internet for prospects to find you?
Your choice? We LOVE inbound leads!
One of the largest factors contributing to a dysfunctional lead generation program is the separation of sales and marketing. In so many B2B companies, these departments sit in different locations. In so many companies, these departments work on completely separate demand generation initiatives. It’s time to break down the walls between these departments to create a Revenue Generation TEAM.
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
