Day: March 16, 2017

Like in any area of business, the channel has its do’s and don’ts, its conventional wisdom about the best ways to operate and profit. But as partnering continues to grow in popularity and complexity, some of those old standby truisms about the right way to recruit, incentivize, and manage a channel team don’t apply the way they did even five years ago. It’s a new and rapidly changing world of partnering out there—the rules are changing.