One of the most exciting aspects of social selling is that it applies to all types of organizations and teams. And yet, whenever marketing suggests that sales should be using social media to “sell more, bigger, and faster,” well, we’re all familiar with that eye roll. 😏
Listen, I’m a new logo acquisition guy. I’m always laser-focused on opening new doors, and winning new accounts. But as we scaled Sales for Life, we recognized that Customer Success was going to be the most important area to focus on to reach our goals.