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Here’s Why You’re Wasting $18 Million On Content

Sales Content CreationSiriusDecisions research reveals that 65% of all content B2B organizations create has magic powers: the ability to disappear into thin air! That’s to say that after all of the work put into creating said content, the biggest group of distributors – employees and mainly sales – don’t share it. Doesn’t this concern you? It’s estimated that in enterprise orgs up to $18 million is wasted each year because of this.

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How to Optimize Your Workspace & Habits for Creativity