When implementing digital transformation and social selling across your organization, there are many benefits that result from it, however, there are also many obstacles along the way.
What are the most common mistakes that companies make when implementing digital strategies at scale? How do they avoid these risks? And what makes the process difficult?
In general, most content stinks. According to SiriusDecisions, 60-70% of content in B2B organizations goes unused. For argument’s sake let’s round that off to 65% — almost 7 in 10 of the marketers and salespeople reading this post have useless content.
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
