Winning buyers in today’s information-rich digital world requires marketing and sales to better understand customer needs and how they buy. But exceptional results are rare as teams still quarrel over each other’s role in revenue production.
Winning buyers in today’s information-rich digital world requires marketing and sales to better understand customer needs and how they buy. But exceptional results are rare as teams still quarrel over each other’s role in revenue production.
Social selling – so many misconceptions about it exist! One popular myth that many are espousing is that social selling is for sales functions like SDRs, BDRs, Inside Sales and Account Executives.