The numbers 74 and 26 should be engraved in everyone’s mind.
Why? Because 74 is the percentage of executive buyers who say they give their business to the company that created the buying vision. In other words, the company that inspired them to see the need to change and do something different. The number 26 is the percentage of buyers that say they give their business in a fair and square bake-off.
The big opportunity is for the company who can be a part of the 74%, creating a buying vision and inspiring somebody to create change and do something different.
