Many organizations suffer a major problem where their sales and marketing departments sit in silos. The outcome is a slower follow-up of leads and a disjointed process of engaging MQLs. So how do you solve this?
Alignment between an organization’s sales and marketing departments is critical. But did you know that the Service Level Agreement (SLA) is an important way to achieve that alignment? The SLA is the document that builds trust and accountability between sales and marketing departments. It’s going through the act of building the SLA and readdressing the SLA every month in a meeting that builds the foundation for sales and marketing alignment. Without this document, your organization is susceptible to a decrease in the number of qualified leads and opportunities won.