As Social Selling begins to penetrate the sales leader’s mindset, questions around applicability remain unanswered. Most Social Selling chatter is highly focused on top of the funnel activity to help spark new dialog and conversations with prospects in the market.
But the implications for social are much more profound and meaningful.
Sales professionals from all verticals and functions can integrate the principles of Social Selling within their existing sales strategy to increase results.
From a 30,000 foot view, let’s begin to dive into each of these facets to reveal impact and business benefits.
