What is it with sales and marketing? Haven’t you ever wondered what all the tension is really about? They share the same goal of bringing in customers and they frequently use the same communications channels. Even some of the best companies can’t tell them apart. However, if you are still struggling with bringing these two divisions together, it helps to think of the problem as something akin to sibling rivalry. What may seem like a slight alteration in priorities or procedures can often drive them into conflict. It’s up to you to straighten them out.
If you want to start reaping all the benefits of sales and marketing alignment, digital transformation is your answer. Put the right people, process and technologies in place to help them collaborate seamlessly, eliminate the blame game and turbocharge revenues. If you need help justifying this kind of digital transformation for your business, here’s the data and hard stats that will make your case for you.