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Only 3% Of Cold Calls Work: Here’s How To Fix It

Every time I write anything about cold calling, I seem to upset a lot of people. But I hope you see the reality of these numbers. I can’t verify that cold calling works only 3% of the time, but what I can tell you is that it’s effectiveness in reaching people is shrinking. I’m not the one reporting this; the data is from ALL of us who grind daily in an effort to talk to more potential buyers to serve them better.

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